Incenergy Team Members

Director of Marketing & Channels

Jeff oversees the marketing of Incenergy. He is responsible for architecting and implementing Incenergy’s product marketing plan via the web, video, press, editorial, social media and sales channels. Previous to this position he was Director of Operations where, as part of the founding team, he was instrumental in originating new processes to scale and support the business. In addition to process design, he was the program manager for the deployments of the Pecan Street Project and managed all of our third party vendor and technology relations.

Before Incenergy Jeff was co-founder of Global Climate Strategies (GCS) with Barry McConachie. GCS focused on energy efficiency and carbon sequestration methodologies both domestically and internationally. He is an expert in carbon project origination, energy efficiency software and waste-to-energy, and he worked with the UNFCCC to create standardized carbon calculation methodologies.  Jeff led GCS to become the first entity in the world to be validated via the Voluntary Carbon Standard (VCS) using the CDM methodology for energy efficient lighting.

Jeff came to Incenergy with over 18 years of executive sales, marketing, origination and operations experience ranging from magazine publishing to start up software companies. He started his career in the New York City publishing industry and soon joined the technology revolution, managing sales for a software startup in Chicago. After building a national consulting organization, Jeff returned to his home state of Texas to continue working in technology. SHAZAM!

Senior Software Architect

Bill Gooch is a software professional with over 20 years of experience in a broad range of applications, ranging from finance to electric power generation to semiconductor manufacturing. He holds a Bachelor’s degree from M.I.T. and a Master’s from the University of Texas at Austin, both in Computer Science. His extensive experience in all phases of software development, from requirements analysis through implementation and production deployment, has facilitated his leadership in developing innovative, powerful software solutions.

In his work for high technology companies including Schlumberger, Symbolics, MCC, Sematech, and AMD, Bill has been instrumental in technical leadership roles on a wide variety of projects. His recent work for Sunrise Ridge Algae, his conversion of a 1991 Toyota to all-electric battery power, and most recently his becoming part of the Incenergy development team, all reflect his deep commitment to a fundamental paradigm shift in the world’s production and use of energy. 

Bill is a native Texan. Outside of work, he loves spending time in the wilderness, and volunteers his time in support of outdoor conservation efforts. He also enjoys many active outdoor pursuits such as inline skating, cycling, rock climbing, backpacking and photography.

Director of Service & Customer Support

Laura has over 25 years experience in the building automation, lighting, and security access industry, spending the last five years managing installations of Schneider Electric's building management systems. She has established “Best Practices” for software and hardware creation and integration and worked with 3^rd party vendors to create custom applications to meet customer requirements. Laura's previous account responsibilities have included AOL, Marriott, Hughes Networks, Verizon, The Container Store, The Kennedy Center, Air Force One, Fountain Place, Fort Belvoir, Medical College of Virginia, and numerous school districts and property management companies. 

Laura is happy to join Incenergy in helping ensure building occupant comfort, saving building owners money, and contributing toward a more sustainable environment. In her spare time Laura enjoys gardening and reading.

Regional Account Director

A fifth-generation Texan, Sandra has been abundantly blessed by the healthy real estate markets of Austin and Houston, a devoted trophy husband, and four gorgeous daughters. Having studied International Business and Multimedia Design at Saint Edward’s University, Sandra, like most people, fell into real estate quite by accident. She must have loved it because her real estate career spanned well over a decade representing the luxury market with Turnquist Partners, McVaugh Custom Homes, Buffington Homes, and providing commercial construction services to the financial and medical sectors. 

In 2012, Sandra took the bold leap and followed her heart into changing the world, one building at a time. As a Regional Account Director at Incenergy, Sandra and her colleagues aspire to reduce 1 billion pounds of carbon from the air within five years. As lofty as that may sound, their revolutionary product is doing just that with a mobile wireless Energy Management System that can span entire portfolios of retail and commercial buildings. When she’s not saving the world, Sandra plans outrageous parties, volunteers with her girlfriends in Austin Angels, and attends Austin Ridge Bible church. Sandra is a five-time MS-150 cyclist, is active in AAFAME, BOMA, the Austin Chamber and IFMA of San Antonio.