Incenergy Team Members

Chief Executive Officer

Barry McConachie has over 25 years of business development experience, building and managing software, renewable energy, data communications and wireless technology companies. In 2009 he founded Incenergy to develop affordable energy management retrofit software solutions for the commercial building market. As founder and CEO, Barry leads the company in innovating economical, wireless, mobile energy efficiency products that achieve dramatic energy reductions in commercial buildings; and accelerate the evolution of the Smart Grid to the Smart Building.

Earlier, in 2007, recognizing the need for mitigating climate change, Barry formed Global Climate Strategies, turning his strategic insights to developing carbon reduction projects and software in energy efficiency, bio-power, biogas, transportation and forestry projects in the US and Latin America. Previously, as founder and CEO, Barry grew Multimedia Development Corporation into a leader in Internet data provisioning systems and Voice Over Internet, serving major telecom companies such as MCI Telecom, Worldcom, Samsung, Southwestern Bell Corporation and Tecnet. After leading MMD in a merger with Dallas-based DSL equipment provider Efficient Networks, Barry successfully turned the strategic focus of Efficient Networks from low-margin hardware sales to higher value systems and software products. He was then instrumental in the $1.5 billion dollar acquisition of Efficient Networks by Siemens, where he was appointed vice president and general manager of Service Management.

Barry is married with 3 children and lives beside beautiful Lake Austin. From there he has a carbon neutral commute in his electric vehicle.

Chief Technology Officer

A born software engineer, Andy has been designing and constructing computer systems since the age of 13. Prior to joining Incenergy, he founded Ninth Wave Software, an international software consulting company with several Fortune 100 clients. As a software architect, Andy has developed mission-critical systems for a wide range of industries, including government, telecommunications, banking, travel services, insurance and healthcare.

Andy has been published in a broad range of computer journals and was a frequent contributor to Visual Developer magazine.  Born in England, he met his future wife in Texas in 1989 and has been here ever since.

Jeff Smith

Senior Director - Strategic Accounts

Jeff oversees the marketing of Incenergy. He is responsible for architecting and implementing Incenergy’s product marketing plan via the web, video, press, editorial, social media and sales channels. Previous to this position he was Director of Operations where, as part of the founding team, he was instrumental in originating new processes to scale and support the business. In addition to process design, he was the program manager for the deployments of the Pecan Street Project and managed all of our third party vendor and technology relations.

Before Incenergy Jeff was co-founder of Global Climate Strategies (GCS) with Barry McConachie. GCS focused on energy efficiency and carbon sequestration methodologies both domestically and internationally. He is an expert in carbon project origination, energy efficiency software and waste-to-energy, and he worked with the UNFCCC to create standardized carbon calculation methodologies.  Jeff led GCS to become the first entity in the world to be validated via the Voluntary Carbon Standard (VCS) using the CDM methodology for energy efficient lighting.

Jeff came to Incenergy with over 18 years of executive sales, marketing, origination and operations experience ranging from magazine publishing to start up software companies. He started his career in the New York City publishing industry and soon joined the technology revolution, managing sales for a software startup in Chicago. After building a national consulting organization, Jeff returned to his home state of Texas to continue working in technology. SHAZAM!

Strategic Partnership Manager

A fifth-generation Texan, Sandra has been blessed by the healthy real estate markets of Austin and Houston, two gorgeous daughters, and a new son. Having studied International Business and Multimedia Design at Saint Edward’s University, Sandra's love for real estate led her to a career spanning well over a decade representing the luxury market with Turnquist Partners, McVaugh Custom Homes, Buffington Homes, and providing commercial construction services to the financial and medical sectors. 

In 2012, Sandra took the bold leap and followed her heart into changing the world, one building at a time. As the Strategic Partnership Manager at Incenergy, Sandra and her colleagues aspire to reduce 1 billion pounds of carbon from the air within five years. As lofty as that may sound, their revolutionary product is doing just that with a mobile wireless Energy Management System that can span entire portfolios of retail and commercial buildings. When she’s not saving the world, Sandra plans outrageous parties, volunteers with her girlfriends in Austin Angels, and attends Life Austin. Sandra is a five-time MS-150 cyclist, is active in IFMA, AAFAME, and the Austin Chamber. 

Bill Gooch

Senior Software Architect

Bill Gooch is a software professional with over 20 years of experience in a broad range of applications, ranging from finance to electric power generation to semiconductor manufacturing. He holds a Bachelor’s degree from M.I.T. and a Master’s from the University of Texas at Austin, both in Computer Science. His extensive experience in all phases of software development, from requirements analysis through implementation and production deployment, has facilitated his leadership in developing innovative, powerful software solutions.

In his work for high technology companies including Schlumberger, Symbolics, MCC, Sematech, and AMD, Bill has been instrumental in technical leadership roles on a wide variety of projects. His recent work for Sunrise Ridge Algae, his conversion of a 1991 Toyota to all-electric battery power, and most recently his becoming part of the Incenergy development team, all reflect his deep commitment to a fundamental paradigm shift in the world’s production and use of energy. 

Bill is a native Texan. Outside of work, he loves spending time in the wilderness, and volunteers his time in support of outdoor conservation efforts. He also enjoys many active outdoor pursuits such as inline skating, cycling, rock climbing, backpacking and photography.

Justin Manuel

Software Test Engineer

Justin Manuel's deep fascination with renewable energy and automation technologies has led him to his work with Incenergy as a software tester. At Incenergy, Justin is responsible for verifying software quality and device functionality. He also assists the development team with the integration of new devices.

After commuting to Austin from Copperas Cove, TX to study solar design and installation, Justin decided to make the move to Austin, TX in March of 2010. Using various open source technologies, he began developing a suite of marine automation tools capable of monitoring battery levels, rate of solar charge, and autopilot using paths imported from Google Earth. These tools are used on his electric canoe-maran that he built for testing and river exploration. The skills he acquired with this project and his involvement with Austin's solar community allowed him to discover opportunities with Incenergy.

In his free time, Justin is a devout outdoorsman, a Python/Arduino programmer, and he does vocals/guitar/mandolin for a folk three piece. He lives with his girlfriend whom he's known since childhood and his dog that he adopted from Austin Pets Alive.

Installation Manager

Jody is a 20 year retired U.S. Navy veteran where he served as a submarine mechanic focusing on atmosphere control, HVAC, and refrigeration. Since the Navy, Jody has worked on off offshore/marine, commercial, and industrial HVAC equipment as a technician and has joined Incenergy as Installation and Project Manager.

Jody is a native Texan and has come home to the Austin area where he lives in Round Rock with his family. He was drawn to Incenergy after working closely with Barry and his team on several occasions. The drive and the interest of the company and employees seem to be a perfect match for Jody’s work ethic and he is very proud to be part of this team.

Jason is an entrepreneur and technical sales leader who has successfully built multiple startups from the ground up and aggressively expanded sales operations for established companies.  His areas of expertise range from software solutions for small to medium businesses to technology solutions including VoIP, network infrastructure, wireless, and data storage for enterprise companies.

A consistent high achiever, Jason not only delivers on his personal sales goals, he also mentors his teams to surpass their revenue targets.  As a result, he was ranked as a top 10 Sales Manager in the US for Allegiance Telecom and has won several performance awards including President’s Club for AT&T and Gold Partner for 3Com Corporation. 

Jason’s work at Allcom Solutions helped earn the company recognition by INC Magazine as one of the fastest growing private companies in America for two consecutive years, which ultimately proved vital to positioning the company for a profitable sale. 

Jason received his Bachelor’s of Business Administration in Marketing from Sam Houston State University in 2000.  He enjoys spending his free time with his wife and two young children while working on new innovative ideas that span technology, outdoor recreation, and sports.

David Burks

National Account Director

David has been active in the environmental community in Austin for years. He has worked with the Texas Green Network and was a planning committee member for the Renewable Energy Roundup in Fredericksburg, TX. Formerly, David spoke at high schools on climate science and organized carbon reducing projects in schools. He has a solid background in business development and sales and hopes to use these skills to help companies save money by reducing their energy footprint. He is dedicated to catalyzing the transition to clean & renewable energy by way of accelerating the evolution of the smart grid.  

A native Texan, David is happily married and spends most of his free time outdoors, hiking, biking, and running. He is interested in cooking, public speaking, change, psychology, biomimicry, and how business can become a vehicle for a sustainable society.

Software and Hardware QA

Mars joined Incenergy in late 2013.  He initially moved to Austin with an aim to immerse himself in the musical landscape, but quickly found he was more taken in by the city's innovative approach to technology and the creative solutions that can be achieved with some gall, grease, and gumption.

He is currently pursuing a degree in engineering, and between his coursework and his role at Incenergy, he is delighted to have the opportunity to fill the compartments of his grey matter with such colorful information.

It should be noted that despite his schedule, his passion for music has not dwindled; he still performs regularly as a multi-instrumentalist in Borrisokane, a vocalist for the Austin City Dolls, and as the one-man-band Honey Son.